With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

Fridays, Laneige, and more are up to 50% off at the Sephora Savings Event. As the mother of teen daughters, I learn something ...

The Soft Pinch liquid blushes and highlighters are certainly some of the brightest stars from the Rare Beauty line, and this ...

So after seeing on TikTok and Instagram that Dollar Tree is selling new cream blushes from L.A. Colors ... t be taking the spot of my beloved Rare Beauty blush in my makeup routine, but it's ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...

blush and highlighter. The effortless look is the "Selena Glow" at Rare Beauty headquarters and can be built up with more highlighter for an even more shimmery look. The shimmer can be achieved ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No.

As a Sephora Rouge customer and E! Shopping Editor, I’m all about finding the best discounts. Here are my top picks from the ...