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But there’s one trick that’s especially subtle: companies will work with a dedicated color palette that’s designed to boost your appetite. Many fast food chains feature red, orange, and yellow in ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

A new psychological therapy designed by a team of UCL-led researchers has been found to reduce rates of violence and aggression among male offenders with antisocial personality disorder (ASPD).

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Today, nearly every American - 91% - owns a cellphone that can access the internet, according to the Pew Research Center. In 2011, only about one-third did. Another study finds they average 5 hours ...

Introduction: The Influence Behind Brand Trust and Loyalty In the marketing context, competition has forced brands and firms ...

It's the narrative they weave, the emotions they evoke, the status they confer. These logos don't just represent brands. They represent ideas. Ideals. Identity. Understanding them is understanding the ...

With its unmistakable silhouette and straightforward composition, the Patagonia logo is easy for our brains to process and recall. This simplicity doesn't mean it's boring, however. The distinctive ...

Benjafield, J. G. (2017). Between pink noise and white noise: A digital history of the American Journal of Psychology and Psychological Review. American Journal of Psychology, 130, 505-519. Benjafield ...