Brand safety controls in programmatic advertising have been discussed for years. Yet, this new revelation raises the question: Do we need to fundamentally rethink programmatic media, how we use it, ...

Shares of The Trade Desk (NASDAQ: TTD) got clobbered following the release of the company's fourth-quarter results on Feb. 12 ...

Ramya Parashar, Chief Operating Officer, MiQ, writes that the marketers who embrace the newer and dynamic trends in ...

Discover how AI is revolutionizing the advertising landscape with cutting-edge strategies and unprecedented efficiencies.

The "Mobile Advertising - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.The global ...

Performance agency Bonfire has released a cheeky programmatic campaign that reminds marketers how programmatic advertising ...

San Francisco-based product manager Rajas Kshirsagar has been making waves in the advertising technology space with his ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...

According to the dentsu-e4m Digital Report 2025,advertising reaching 44% (Rs 30,405 crore) of the digital ad market by 2026, growing at a CAGR of 21.24% ...

Magnite (MGNI) and DIRECTV Advertising are leveraging programmatic demand capabilities to unlock the full potential of live streaming ...

“By combining our technology that optimizes programmatic advertising in live CTV environments and DIRECTV’s expansive live content footprint, we’re driving better outcomes for advertisers ...