Brand safety controls in programmatic advertising have been discussed for years. Yet, this new revelation raises the question: Do we need to fundamentally rethink programmatic media, how we use it, ...

Performance agency Bonfire has released a cheeky programmatic campaign that reminds marketers how programmatic advertising ...

Ramya Parashar, Chief Operating Officer, MiQ, writes that the marketers who embrace the newer and dynamic trends in ...

The "Mobile Advertising - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.The global ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities ...

Magnite (MGNI) and DIRECTV Advertising are leveraging programmatic demand capabilities to unlock the full potential of live streaming ...

San Francisco-based product manager Rajas Kshirsagar has been making waves in the advertising technology space with his ...

Purple Patch and Veon on Thursday announced a strategic supply path integration that enables programmatic access to Veon's ...

These three start-ups potentially represent an exciting shift in the digital advertising landscape. By embracing AI-powered ...

Through this partnership, Cedara will provide Adnuntius with a transparent carbon footprint analysis of its operations, ...

Shares of The Trade Desk (NASDAQ: TTD) got clobbered following the release of the company's fourth-quarter results on Feb. 12 ...

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m ...