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How Did the Duolingo Owl Die? Behind the Icon’s Death
On today’s episode of completely unexpected moves in the tech world, the Duolingo owl has mysteriously died. The popular language-learning platform announced on February 11, 2025, that its icon ...
Business Insider18d
Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt — except in one country
In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...
USA Today21d
Duolingo's make-believe mascot, Duo the Owl, duped his death
Duo the Owl, Duolingo's make-believe mascot, is alive. The language-learning app announced on Monday that the mascot had faked his death. Duolingo announced two weeks ago that the mascot was ...
Duolingo’s creative lead on how dead owl stunt became its biggest marketing win yet
We caught up with James Kuczynski during SXSW to find out why, when it came to a certain owl, the brand killed it in every ...
WKYC328d
Duolingo announces the 'death' of its mascot, Duo the Owl
Duolingo has replaced its social media profile photos and app icon to an image of the dead owl, with Xs for eyes. A TikTok video shared by the brand shows a person dressed up as the bird being ...