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They work with sales departments, creative, and even IT when working in online marketing. From creative advertising work to quantitative market research, marketing majors help manage a brand and sell ...

Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...

Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.) ...

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Other internet marketing programs call an online digital ... extensive review of a school's educational programs and student services. A school's accreditation impacts course credit ...

The reality is that CFOs can recommend a lever for marketing that they've used for other disciplines: outsourcing—also with new service models, such as B2B marketing as a service (MaaS). MaaS brings ...

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