Super Bowl ads largely played it safe, relying on humour, nostalgia and celebrity appearances to appeal to a broad audience.” ...

The Philadelphia Eagles dominated on the field, while laughter dominated the commercials in this year’s Super Bowl.

Kendrick Lamar joined by SZA as celebrities including Paul McCartney among fans at the Caesars Superdome in New Orleans ...

What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal.