The world of fashion has always been about pushing boundaries, challenging norms, and redefining what is considered ...

BLK, the leading social and dating app for Black singles, releases its inaugural State of Black Singles report, revealing ...

In the face of boycotts and criticism, brands must navigate their position carefully, balancing the desire to appeal to a ...

Was Latent problematic or was it a joke on us? Is it fair to make a joke that could hurt the sentiments of society or make ...

Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...

In the fast-paced world of business and social media, introverts are stepping into entrepreneurial roles and content creation ...

Introduction: The Influence Behind Brand Trust and Loyalty In the marketing context, competition has forced brands and firms ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving ...

Positive Beverage unveils a fresh look and cleaner ingredients, removing erythritol to reinforce its commitment to health and ...

For the longest time, businesses have embraced a “product selling” playbook. Typically, this means having a supplier with a product to sell and a customer to persuade to purchase that product based on ...

In recent years, the term “desi bhabhi” has become a cultural phenomenon in India, sparking both fascination and controversy. A recent viral video featuring a ...

Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to ...