A new real-life inspired collaboration of kicks in Fortnite has become available in its store in the new kicks section. The ...

Sebastian Telfair looks back on his deal with Adidas and commends LeBron James for seeing the bigger picture and signing with ...

Developer Epic Games unveils a new wave of Fortnite Kicks footwear cosmetics being added to the game, this time from shoe ...

By tapping two well-respected collegiate coaches and adding resources, they’re hoping to attract young talent—and win more ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

The original Ultraboost returns for its 10th anniversary with a Primeknit upper, black-and-purple colorway and that famous ...

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...

Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

The sneaker features a full synthetic upper with synthetic overlays, an exposed carbon fiber plate, cable loop speed lacing, ...

Incoming Nike CEO Elliott Hill could learn a lot from his counterpart at Adidas, Bjorn Gulden. In formulating his strategic blueprint, Hill should follow Gulden in making Nike nimbler and ...

This is reflected in Adidas shares, which are at their highest level for two years. According to analysts at RBC Capital Markets, cycles where either Nike or Adidas are dominant typically last ...