As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

Indiana Fever guard Caitlin Clark has a knack for turning heads, both with her game and her footwear. Since her college days, Clark has been spotted rocking retro Nike Kobe basketb ...

Clad in a pink engineered mesh upper, the Nike Kobe 9 Low Protro EM “Think Pink” is accented with white throughout the shoe ...

Kobe Bryant ‘s sneakers worn during the famous 2013 “Achilles Game” will be up for auction at Sotheby’s in New York on Feb. 7 ...

"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...

The Swoosh brand’s Nike Kobe 9 Elite Low Protro sneaker recently surfaced online in the “Moonwalker” colorway.

Michigan State considered four-star 2024 forward Cam Ward a top priority for a reason. The 6-foot-7, 210-pound forward, who just took a jump in 247Sports' rank ...

Sportswear giant Nike placed women athletes centre stage during the male-dominated Super Bowl LIX, spotlighting stars such as ...

Nike aired its first Super Bowl ad in nearly three decades Sunday night and brought the mix of sports and culture its new CEO ...

Nike's return to Super Bowl advertising after 27 years was bound to make noise, but the real conversation started when Milwaukee Bucks superstar Giannis Antetokounmpo's wife, Maria ...