As Nike plots its comeback, the brand celebrates women athletes changing the game in its first Super Bowl ad since 1998.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

The Super Bowl LIX ads showcased a blend of nostalgia and innovation, featuring iconic figures and brands. Anheuser-Busch InBev returned to traditional themes, while AI companies made their debut.

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Hi͏s signature Nik͏e Diamond Turf ͏1 sneak͏e͏rs, ori͏gina͏lly released in 1994,͏ made a grand comeb͏ack.͏ The latest͏ versio͏n dropp͏ed online at 10 a.m.͏ ET on Friday for $͏150͏ and sold out wit͏hin ...

While gear is created in advance for an outcome favoring either team, only one can win. So what happens to the unsold merch?

Starring visuals from 'The Witch from Mercury,' 'Gundam SEED,' 'Gundam SEED Freedom' as well as the OG series.

Kendrick Lamar performs onstage during Apple Music Super Bowl LIX Halftime Show on Feb. 9 in New Orleans, La. He also wore a ...

Rocket went back and forth over making its singalong live or prerecorded, Mildenhall said. The NFL initially squashed the ...

Yahoo’s regional Super Bowl campaign from American Haiku includes an interactive second-screen experience and live “BillCam” ...

The Philadelphia Eagles never trailed during a dominating Super Bowl LIX victory over the Kansas City Chiefs, the team that ...

The Philadelphia Eagles have spoiled the Kansas City Chiefs’ bid for a three-peat, winning Super Bowl 40-22.