The NBA All-Star Weekend is a cultural event that brings the global sports, fashion, and entertainment industry together.

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Nike's stock is down 55% from all-time highs ... more customer data, and more brand control. At the start of the pandemic, this strategy shift worked great, but retail strength slowed down ...

As Nike plots its comeback, the brand celebrates women athletes changing the game in its first Super Bowl ad since 1998.

NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and product drops across its ...

Be ready to swipe through your SNKRS app and the San Francisco Foot Locker on Feb.14 for a chance to buy any of the models.

As part of its moves to improve sales, Nike is getting back to basics. That includes redefining itself as a running brand. To keep up with the competition, it will have to prove that in 2025.

Hill's strategy focuses on reconnecting with consumers emotionally and investing in brand marketing, contrasting with the previous DTC-focused approach that weakened Nike's market position.

The hires follow a trend of longtime Nike employees leaving to join other established brands or to form their own.

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The 62-year-old was finally kicking up his feet after working a 30-years-stint at Nike, when he got the call to cut his ...