Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

It's been rumored since last September and after an early launch at NBA All-Star Weekend, Michael Jordan's historic Air ...

But that wasn't the only unusual decision Nike made while launching the Air Jordan brand ... It was like first sneaker that really shook up sneaker culture. I think it's the shoe that catapulted ...

While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

Nike calls this classic-looking colorway White/Varsity Red/Sail/Black. Indeed, it's similar to the Air Jordan 1 basketball shoes Michael Jordan wore in 1984. Because of their throwback style, this ...

In 1985, the iconic red and black Air Jordan 1 got banned from the NBA and a slick marketing move by Nike turned the challenge in an opportunity. Nike and Jordan Brand began celebrating the 40th ...