Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching ...

Google’s digital ad sales continued to grow at a healthy clip during the holiday season, but that wasn’t enough to offset ...

Google appears to have retroactively edited a YouTube-published advertisement for Gemini, the company's core AI model, to ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...

Google has reported a strong fourth quarter, citing its leadership in artificial intelligence (AI) and a 10% jump in ad ...

Google is upgrading Demand Gen ads with new targeting controls, creative tools, and enhanced retail features while phasing ...

Google has rolled out a series of updates to its Demand Gen platform to help businesses drive more performance across YouTube ...

Google Ads is testing adding a new column to its Performance Max reports named "Used Since." This column is visible on the ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.

Publicis CEO Arthur Sadoun says he’s happy to embrace a “challenger position” and capitalize on potential fallout from the Omnicom/IPG merger.

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...