Launching a TV channel typically starts with content, not an ad tech platform – but FAST channel Creator TV is an unusual case.

Adobe ADBE is expanding its portfolio for advertisers and publishers with the launch of Real-Time CDP Collaboration in the ...

OTB Strategy is an out-of-the-box integrated marketing communication agency creating waves in the industry through continuous impactful and result-driven campaigns. Its core mission is to empower ...

Brand safety controls in programmatic advertising have been discussed for years. Yet, this new revelation raises the question: Do we need to fundamentally rethink programmatic media, how we use it, ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

On a flying visit to Germany last week digital agency Monks, together with Google, hosted a customer event called "Get real ...

The thrust of the ad showcases the Secret Service’s role in protecting the nation’s leaders and points out the very game the audience is attending is secured by the agency, according to ...

Ever wondered how ad agencies in Nigeria really make money? On this episode of Paid in Full, host Ogieva chops it up with Ozone Mbanefo, aka Mr. Advertising, to break down the business behind the ...

Why? Because no matter how iconic a brand is, visibility and engagement are the lifeblood of success. And this is exactly what advertising and marketing agencies do for brands! They burst the myth ...

WASHINGTON − About 10,000 employees of the United States Agency for International Development, excluding essential personnel, have been notified that they will be placed on administrative leave ...

OpenAI has launched ChatGPT Gov, a version of its flagship chatbot that’s tailored to government agencies. The company says the tool will let US government agencies securely access OpenAI’s ...