Launching a TV channel typically starts with content, not an ad tech platform – but FAST channel Creator TV is an unusual case.

Adobe ADBE is expanding its portfolio for advertisers and publishers with the launch of Real-Time CDP Collaboration in the ...

OTB Strategy is an out-of-the-box integrated marketing communication agency creating waves in the industry through continuous impactful and result-driven campaigns. Its core mission is to empower ...

Brand safety controls in programmatic advertising have been discussed for years. Yet, this new revelation raises the question: Do we need to fundamentally rethink programmatic media, how we use it, ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...