In the mad chase for clicks, it’s easy to be swayed by performance marketing, says Sunil Gupta, co-chair for Driving Digital Strategy at Harvard Business School. Performance marketing and optimising ...

Through immersive and realistic simulations, the metaverse may soon open up global experiences, unlock innovative business ...

Meta is clearly all in on AI, and for good reason. With models like Llama, products like the Ray-Ban Meta Smart Glasses, and ...

Exciting features reportedly coming to GTA 6, including potential map creator and its evolution into a major custom content ...

Mark Zuckerberg’s Meta has released an ad that’s so bad it’s made people wonder what his marketing team is getting paid for.

GTA 6 could become more than a game with reports that Rockstar is meeting with creators to see if they'd be interested in ...

According to Digiday, Rockstar Games is planning to take GTA 6 in a rather unexpected direction. The outlet reported that ...

GTA 6 and Rockstar Games could follow in the footsteps of Fortnite and Roblox and become a part of the metaverse.

As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry ...

Fortnite is known for frequent creator and brand collaborations and the game has consistently featured user-generated content ...

Roblox and Fortnite have evolved into UGC-heavy metaverses, and GTA 6 may be going down a similar route, according to a new report.

In the tale of One Thousand and One Nights, a young woman called Scheherazade is to be executed by the king she is due to ...