Cindy also shares another secret on camera – her unorthodox application. After ensuring “there’s plenty of product” on the ...

But for eyes, many are being awakened to the beauty of the brown mascara. “Many of my clients have been asking me if I think ...

These easy-to-remove mascaras give you the ultimate your-lashes-but-better look—shop options options from Merit, Kevyn Aucoin ...

Too Faced's Better Than Sex mascara is an iconic high-end mascara, not just for its brow-raising name but for its ...

This celebrity make-up brand has just launched a new mascara, and beauty fans are obsessing about how long it makes lashes ...

Experts say that brown mascara is a top Spring beauty trend and minimalist makeup must-have. Plus, Ilia launches their clean ...

Could the 'no mascara' trend signal the end of overloaded lashes? Could the age of long, volume-boosted XXL lashes be coming to an end?

WWD Shop editor Claire Sullivan tests Lancôme’s Lash Idole Mascara.

Currently on offer for just £7.86, the Maybelline Lash Sensational Sky High Mascara in Burgundy Haze is one of the best ...

This weekend's Amazon deals are packed with celeb-approved finds at unbeatable prices. Shop now before they're gone!

Makeup by Mario just launched its first ever mascara, and three PS editors decided to put it to the test. Read their full ...

The key to most waterproof formulas? Waxes or silicones, which protect the pigments from water and prevents it from breaking ...