How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting ...

The Google logo is a prime example of a brand identity that has become iconic and instantly recognisable. The logo's bright primary colours and sleek design have become synonymous with the company.

From hand lettering and calligraphy to engraved wood type and neon signs, logos used to rely entirely on manual craftsmanship. Modern design tools provide efficiency but can drain creativity and ...

But what does that look like in practice? In this article, we'll share nine examples of motion in logo design, and why they work. Sometimes a brand naturally lends itself to motion, and here's a ...