DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

We have the answer for Smart TV brand with a purple logo crossword clue that will help you solve the crossword puzzle you're ...

But at the forefront of it all is your logo. It’s the first thing people will notice and it’s the face of your brand. So, how does it look? A logo isn’t just a visual element – it ...

Small business owners are known as risk takers due to the passion and resilience they have for being able to start a new ...

Creativity and branding can sometimes feel like a lost art. In a time when machine learning and AI have taken creative ...

What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

Jan. 29, Marist University celebrated their official designation change, along with a new logo and commercial. Here's what to ...

Now imagine, after establishing your own business, someone tells you that you have to change your business because it's ...

10 luxury brand logos have mastered it. They've become more than marks on products—they're cultural touchstones, over decades and continents. Logos are stories we tell ourselves. The best ones?