GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign ...

As the e-commerce landscape grows ever more crowded, capturing and retaining customers' attention has become even more ...

The "adult table" of television advertising is democratizing before our eyes, opened up to advertisers and agencies (and resellers) of all sizes.

Marketing your private label supplements in Europe requires a nuanced approach that blends both digital innovation and traditional outreach. The European market is diverse, with varied cultural ...

In an era where fintech companies are reshaping financial services, the need to cater to global audiences has never been more critical. As startups and established firms aim to expand internationally, ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

Abstract: With wide deployments of bluetooth low energy (BLE) infrastructures and recent advances in backscatter communications, BLE backscatter-based indoor localization becomes a promising solution ...

This is already reflected in TikTok’s time limit expansion to 10-minute videos and Instagram’s 35-carousel limit, to name a few. Video marketing is especially important for brand storytelling and ...

Examples of this new type of marketing include Nike’s “Just Do It” campaign to share personal fitness journeys, and Lego Ideas, allowing fans to submit their own Lego set designs.

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout Social .