Sanrio's popular Hello Kitty & Friends mascots come to life in an adorable new Lego-esque building block release in the U.S.

LEGO has worked with many different brands and franchises over the years, but there's one collaboration that needs more video game adaptations.

These buildable Lego characters bring the classic cartoon duo ... How amazing is this new Lego Friends set? Create a bold community scene, like a bakery, a laundromat with two spinning machines ...