Ive isn’t the only person to whom Jobs gave that advice. Apple’s current CEO, Tim Cook, tells the story that on the day before Jobs died, he gave Cook the same advice. “Don’t ask what I would do,” ...

When Steve Jobs returned to Apple as CEO, he enlisted designer Jony Ive to help design one of its most iconic products and ...

Former Apple design chief Sir Jony Ive says he still frequently asks himself "What would Steve do?" – despite Jobs ...

Famed Apple designer Sir Jony Ive has told the BBC about working with Steve Jobs, creating the iMac, and his decision to ...

Jony Ive, the mastermind behind some of Apple's most defining products, quit the company in 2019. His departure marked the ...

What is it with high-powered execs and their love for U2? Ex-Apple design whiz Sir Jony Ive appeared on the BBC's ...

Sir Jony Ive, one of the iPhone's creators, recently discussed these trade-offs in an interview with BBC Radio, expressing a ...

Steve Jobs would have been celebrating his 70th birthday these days. Apple's former chief designer Jony Ive, who was a close ...

Jony Ive has often been a mysterious and guarded personality, and any insight into his mind has always been interesting. So Ive’s appearance today on the BBC’s ‘Desert Island Discs’ was sure to be ...

It’s been a long time since Jony Ive left Apple to found his own design firm, but his work in technology will never be forgotten. Last weekend, Ive talked to the BBC’s Desert Island Discs about his ...

Sir Jony Ive is a designer who is best known for his pioneering work at Apple alongside his friend and colleague, the late ...

After Steve Jobs returned to Apple in 1997, he looked to designer Jony Ive to help save it from going under. The first time they met, the late cofounder asked Ive to create a network computer with ...