The San Francisco City Football Club player known for gravity-defying tricks is helping mentor the next generation.

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam. Brand ambassador Shaquille O’Neal embraces a new role ...

One of the key aspects of brand building is leveraging the right set of partnerships. While there are numerous options available to a brand to build its strategic marketing programs, deciding the ...

Ranbir Kapoor unveiled his long-planned lifestyle brand and first flagship store in Mumbai, named ARKS. (Image Credits: Instagram) Bollywood actor Ranbir Kapoor has officially unveiled his much ...

Meghan Markle took to Instagram on Tuesday to announce the name of her brand new lifestyle brand. “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on ...

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City. By Carly Thomas Associate Editor The Duchess of Sussex has been called out by some on ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

The choice was Jonathan Brand, a 25-year-old righthander who finished last season with Double A Portland. Brand had been added to the major league roster before for Grapefruit League games but had ...

Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims. With the tagline ...

Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing ...

Move over American Riviera Orchard, there’s a new brand in town. Meghan Markle took to social media Monday night to unveil the brand new name for her lifestyle business venture, revealing it ...

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name. In documents obtained by ...