Mobile advertisements have evolved into a significant revenue stream, enabling developers to reach larger audiences. However, ...

With AI-driven personalization, rewarded ad formats and a focus on seamless user experiences, in-app has the tools to deliver relevance without disruption. So, is it time for a reassessment?

One UI, the South Korean giant had continued to display ads in its users’ most popular apps. This only sought to stir things up amongst users. Following a wave of complaints, as well as protests ...

A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing ...