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Amid AI Boom, Tech Expert Says Companies Must Own Their Brand Voice
"To become known for experiments that are scaling and creating real value for the business, that is something we are proud of ...
AI-powered ad testing—How Delta and other brands are determining the precise impact of their marketing
AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI.
Why OpenAI Didn’t Use AI To Make Its Super Bowl Ad About AI
OpenAI just dropped a slick $14-million Super Bowl ad extolling the virtues of AI tech—but none of the content was made by AI ...