Artificial intelligence is no longer a futuristic concept — it’s here, and it’s reshaping the advertising and creative industries at an unprecedented pace. But beyond the headlines and hype, what does ...

Nearly half of B2B marketers in India justify marketing spend to C-suite monthly, while the majority see value metrics as ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Over 9 in 10 B2B marketers agree that they are seeing improved ROI when using AI to build and optimise campaigns ...

Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and ...

“AI and machine learning will fundamentally change the way creative is executed in digital OOH advertising ... performance and ensure maximum impact.” “There is also the audience engagement ...

Artificial intelligence (AI) is revolutionizing the creative world, giving artists, illustrators, and filmmakers new tools to ...

LinkedIn’s new ‘B2B ROI Impact’ research highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue.

The report talks about how 2024 marked a transformative phase for mobile advertising & trends to looks forward in 2025 ...

Alphabet's $75B AI CapEx in 2025 fuels growth with 4X compute efficiency gains, driving ROI, market share, AI adoption, and ...

People have been weirded out by a video which claims to show 'what it was like to wake up on the Titanic in 1912'. This is ...

On Thursday, Eskimi, an end-to-end creative and media tech platform, announced modernising its services for South Africa.