The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

The new brand identity, centered around a bold purple ... By leading with innovation, legacy companies signal their ongoing relevance. GEG's emphasis on design-led innovation and sustainability ...

"Our new brand identity represents more than just a name change — it embodies our vision to deliver reliable, innovative mobility and supply chain solutions that transform how businesses operate ...

as can also be seen in the Kenvue identity and in GSK’s recent redesign (again by Wolff Olins). And it certainly provides a visual signal that the brand has changed. But was abandoning a 138-year-old, ...