As we age, we tend to shy away from bold makeup ... so skin won’t look ashy. To create a cohesive look, Geller suggests swiping the same plum blush across lids to “enhance eyes, brighten ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

says celebrity makeup artist Jamie Greenberg: "You have to start with clean skin or your products can pill easily." Then, apply moisturizer. Greenberg also has an eye prep protocol ("It's such an ...

The art of makeup is no joke to learn ... one similar to your skin tone and one much lighter. The former helps even out skin tone and cover blemishes, while the latter is used for highlighting. How to ...

Blush can make you look older or younger depending on how you apply it, but luckily for you, our makeup artist has three key ...

Valentine’s day is here and it’s time to create the perfect makeup look to complement your natural beauty. Going for a romantic dinner, a fun Galentine’s night out, or spending the evening ...

To apply a serum, gently tap the product into your face and neck. Eye creams are ... may also need to remove makeup with an oil-free makeup remover or double cleanse. Skin type considerations ...

No-makeup makeup looks are in a category all their own. Depending on execution, a barely there moment can skew minimalist or all-out luxurious, with both approaches achieved through the use of ...

for an added naturally cooling effect when you apply. The skin under your eyes is thin and sensitive, so Rivas says to make sure you only tap or lightly massage the area. Doing so can both boost ...

Sunscreen can help protect your skin against skin cancer, sunburn, and premature aging. However, it needs to be applied correctly to be effective. To get the protection you need, follow these tips ...

Or you often end up with a wet face when applying eye drops because you can't help but ... That’s because your cornea has 300 to 600 times the nerve density compared to your skin, said Dr Roy Tan, an ...