Laura Geller shares how to conceal dark circles and wrinkles under eyes for women over 50. The makeup pro explains how to ...

Starting on makeup basics? Scroll down to check out the makeup essentials that you need to get started and how to use them in ...

The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a ...

Sabrina Carpenter's signature makeup look is just as iconic as her hit songs—and we can't get either out of our heads. Her ...

Announced today, February 14, and officially launching on February 17, the first Hannah Bahng x rom&nd collection includes a ...

When it comes to makeup, everyone has their personal preferences. But just like how our appearances change as we age, so ...

How to Apply: Apply the colour to your crease and work it towards your lash line. Try not to extend it beyond the outer crease, and blend it seamlessly. Eyeliner and mascara are small yet important ...

To protect your eye health and support your vision, these are 10 simple things you can do every day for your eyes.

Eyes are one of the most attractive features of the face and often the highlight of any makeup look. As we grow older, with ...

Sound like your kind of routine? Read on for all you need to know about the Demi Method.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In a new satirical TikTok trend sweeping the app, content creators are mocking the makeup of Republican-leaning women, which they say is defined by caky, orange foundation, too-thick eyebrows and ...