The Ao Dai is more than just Vietnam's national dress ... The design features a high collar and long sleeves, contributing to the sense of modesty that the Ao Dai represents.

Vietnamese women are embracing the elegance and tradition of the áo bà ba, bringing a touch of history to modern Lunar New Year celebrations. Alongside the iconic áo dài and áo yếm, the áo bà ba is ...

As the Lunar New Year approaches, ao dai has become a top-selling item on Vietnam’s e-commerce platforms, reflecting the nation’s vibrant Tet shopping season. As the Lunar New Year 2025 approaches, ...

Her purchase of a VND800,000 (US$31.90) ao dai (a traditional ... forecasts that Vietnam’s e-commerce market could reach $63 billion by 2030, with an annual growth rate of approximately 19%. Pham ...