Harbin Beer, one of China’s most well-known beer brands, generates 62.2% of its sales from mom-and-pop shops—a competitive ...

Chinese beer brand Harbin has recently issued bottle-o owners in southern China with the unusual request to send their beer to the back of the fridge, but it has seen sales jump by nearly 19 per cent ...

In China, mass beer brands all have very similar communications – showing popular idols having trendy gathering with friends. With a much smaller media budget compared to its competitors, Harbin ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Harbin hosted a Polish scout chapter and a chapter of the Polish Youth Union. For many years, the director of the Russo-Chinese Bank was neither Russian nor Chinese ... The brewery remains active to ...