Harbin Beer, one of China’s most well-known beer brands, generates 62.2% of its sales from mom-and-pop shops—a competitive but high-potential market (based on company data). But recently, the brand ma ...

To ensure maximum scalability and impact, Harbin Beer rolled out the “Back rack hack” across many stores in southern Chinese towns. The innovation was supported with bold, eye-catching visuals ...

Chinese beer brand Harbin has recently issued bottle-o owners in southern China with the unusual request to send their beer to the back of the fridge, but it has seen sales jump by nearly 19 per cent ...