As time goes by, the way we approach makeup can evolve beautifully. Women over 50 have unique beauty needs and preferences ...

Level up your skincare game with right sunscreen for oily skin in your routine. Read this expert-backed guide to pick the ...

The Airbrush Flawless Finish has been on my wishlist for years and Makeup fans will know it takes a long time to use up a ...

Fridays is a hit with Gen Alpha on TikTok, but do the products live up to the hype? We tested over £250 worth of skincare to ...

SHOPPING: The Rodial Dragon's Blood Sculpting Gel has amassed a near-perfect score after shoppers called it 'filler in a jar' ...

LUSH is famous for its luxurious skincare and haircare products as well as its incredible bath bombs and shower gels. When it ...

January's offering proves that the beauty industry gets better and more exciting each year. And so enough of this waffling on ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

"You guys, I'm finally a lipstick girl. I've found The One. It's Revlon's Super Lustrous Glass Shine in Nude Illuminator — ...

Report on how AI is redefining market landscape - The global dry shampoo market size is estimated to grow by USD 3.66 billion ...

With a truly mind-boggling 128,000+ 5-star reviews, the Hero Cosmetics Mighty Patch pimple patches are holding steady at the top of Amazon's bestsellers list. The patches are formulated with ...

From bleached brows to porcelain doll make-up, Gaga's hairstylist and make-up artist reveal the inspiration and products ...