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Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
This is why even if a campaign with a low Ad Strength rating performs exceptionally well, Google will not change the score. Vallaeys emphasized this point in a blog post, advising experienced ...
Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases
Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...
Futurism14d
Google’s Super Bowl Ad Accidentally Shows Its AI Simply Plagiarizing Existing Web Copy
Why didn't Google just trust its own technology ... a spokesperson for the search giant confirmed that the ad was altered after Google took the time to consult with the cheese mart owner.
The New York Times1mon
When Google Altered Its Ad Rules, Charities Paid the Price
After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from ...
Search Engine Land1mon
Google Search ad spend climbs 10% YoY, despite AI disruptions: report
The format now generates 67% of Google shopping ad revenue for retailers. Why we care. Google’s push toward automation is showing mixed results. While PMax has improved its performance relative ...