Sponsored by Semrush, Written by Padrig Jones, Edited by Nichola Stott Selecting the right keywords for your pay-per-click (PPC) campaigns improves your ad targeting. And increases your click ...

Super Bowl LIX is today. Google's got a handful of ads lined up, all of which feature Gemini. They’re available to watch online already: there’s bespoke ads for each of the 50 states meant to ...

Meta has announced a suite of new AI-powered advertising tools designed to enhance campaign performance and provide advertisers with more personalised recommendations. These innovations aim to ...

Meta is launching a suite of AI-powered tools to drive campaign performance for advertisers on the platform. The tools, which are expected to be tested by advertisers globally over the next few weeks, ...

According to the combined findings of over 1,000 OOH campaigns researched in 2024, PML Group estimates that the overall effectiveness of the medium grew by 5% last year. Independent research by Ipsos ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively. Learn more!

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation ...

Several business credit cards offer generous rewards rates on advertising, including Google Ads spend. When you're choosing a business credit card, it's important to consider all factors, including ...

The campaign for liberal Dane County Judge Susan Crawford filed a complaint Wednesday with the state Ethics Commission after her image was digitally altered in a new TV attack ad. The five-page ...

The Manitoba government is launching a new ad campaign to get Manitobans to buy local. Premier Wab Kinew announced Wednesday that the province has spent $140,000 on a month's worth of advertising ...