In case you may have missed it in the sea of ‘clean girls’, ‘that girls’ and indie sleaze, TikTok has a new persona du jour: the corporate girl ... showcase an aesthetic that is preened ...

Nushrratt Bharuccha embraced a fresh, cool-girl aesthetic in a crisp white cropped blazer and blue flared pants. The blazer ...

Model and influencer Hailey Bieber just dropped a new clothing collection with FILA, and it’s the updated version of the ‘clean-girl aesthetic’ we’ve been waiting for. This thirteen-piece ...

"At its core, the tradwife resurgence is not just about personal choice — it's about the broader societal messages we absorb about gender roles." ...

Today, it's all about the 'clean girl' aesthetic—one that exudes sophistication, simplicity and a sense of natural radiance. This style, which emphasises minimalism and timeless beauty ...