Millennials may have pioneered avocado toast and skinny jeans, but Gen Z isn’t impressed. For the younger generation, millennials have started to resemble the Boomers they once rebelled against ...

While the validated voter files will give us a more precise picture of how young people voted later this spring, a post-election survey by my organization found that 58 percent of Gen Z men (that ...

Gen Z is going all-in on using AI at work — and it's giving them a huge advantage Abigail Carlos was bracing for a busy holiday season as her employer, Warner Bros. Discovery, was gearing up to ...

Opinions expressed by Forbes Contributors are their own. Julia Korn writes about leadership and career development.

But they seem also to be "increasingly authoritarian". A shocking new survey by Channel 4 found that 52% of Gen Z (13- to 28-year-olds) are in favour of the UK becoming a dictatorship, while 33% ...

Then, demand dried up. Lockdown changed the norms; living costs escalated, and, probably the most damning, Gen Z demands brand action not brand talk. Turn your brand into a verb or face Gen Z ...

Millennials and Gen Z workers appear downbeat on the prospects of retiring or even retiring in a better state of financial health than they are now.

You'd think Gen Z would be the most remote-friendly generation, but survey after survey shows that 20-somethings actually have the lowest preference for working from home five days a week.

Gen Z is the latest generation to develop lingos used to communicate with each other. This list of Gen Z slang words will help you navigate and communicate with the younger generation. Gen Z is a ...

They’re not exactly egg-celling in the kitchen. Just in case Gen La-Z wasn’t struggling enough with “adulting,” more than two-thirds of Zoomers lack basic cooking skills, including tasks ...

TikTokers have pointed out that members of Gen Z seem to mispronounce or misuse a couple of very common words, and it's causing a bit of confusion. There are two incredibly common words that Gen ...

Pull out your matching cowboy boots. Gen Z is obsessed with cowboy-core, which means flared, boot-cut pants are back in — big time. These vintage-inspired jeans from Good American are a staple ...