Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

The highly anticipated Gel Liners have fans racing to try them before it's sold out, the creamy formula makes it easy for beginners to draw a perfect eye line ...

As a beauty editor, I know better than most how makeup artists often use drugstore products on their celebrity clientele, whether it's a flawless foundation, a glow-boosting highl ...

Since the success of the Uniqlo bag, many other brands have jumped on the trend, creating their own similar items. Next offers its £18 Sling Cross-Body Bag which comes in seven shades, and they've ...

Ouran High School Host Club would be instantly canceled in the modern anime age, as it doesn't adhere to the Western definition of being woke.

From the return of the classic red lip at Chanel to the (very) wet-look hair at Ludovic de Saint Sernin’s Jean Paul Gaultier ...

Who started the lie that getting a manicure is relaxing? One editor shares her thoughts on the hassle that is getting her ...

19. **Tarte Shape Tape Concealer**: Another concealer that’s worth all the buzz is Tarte’s Shape Tape Concealer. With its full coverage and matte finish, it’s the perfect solution for covering ...

Self-care is essential to building confidence maintaining mental health and expressing your authentic self For trans women focusing on self-care routines catering to unique needs can enhance their wel ...

Mamamia's beauty roundup series is your monthly look at the products our team are loving — from the latest launches in ...

HAILED as the queen of flawless complexions, make-up artist Lisa Eldridge knows a thing or two about concealer. Her make-up tutorials, which typically feature a precise ‘pinpoint’ ...