Like a catchy tune or a clever pun, a good slogan can cement itself in your brain. Slogans like “I’m lovin’ it,” “Got milk?” and “What’s in your wallet?” are so familiar they might not feel like ads ...
In 1980, a Manhattan synagogue with a special outreach to unaffiliated Jews was looking for a catchy slogan to encourage young people to take on the rigors of Shabbat observance. Jesse Cogan ...