Conspiracists suggested that the league changed their mind about who they wanted in the Super Bowl after Chiefs tight end Travis Kelce started dating pop superstar Taylor Swift. Defenders of the theory thought it still held, with the purple color referencing the color scheme of Swift’s “Speak Now” album.

Conspiracy theories arise when one team seems to consistently get favorable calls or continues winning. This has recently been the Chiefs, who have gone to seven straight AFC championships and five of the last six Super Bowls including this year against the Eagles .

The upcoming Chiefs-Eagles Super Bowl has added fuel to the fire of a popular NFL conspiracy involving the colors in the logo.

A prominent social media conspiracy theory has resurfaced as Super Bowl LIX looms, and many people are wondering what the “Super Bowl Logo Theory” is. There has been a rise in social media posts on X mentioning the “Super Bowl Logo Theory.

For the first two years of the new generation of Super Bowl logos, the colors on the logo have lined up with the game’s eventual matchup — Bengals vs. Rams and then Chiefs vs. Eagles. That streak only ended last season when the Ravens lost to the Chiefs in AFC title game, but we came awfully close to three in a row.

The NFL had used unique, original logos for each Super Bowl in the past that often pertained to the game’s host city. That only

The NFL knew all along who would be playing in Super Bowl 59? After a one-year blip, the Super Bowl logo controversy has raised its head once again with the Kansas City Chiefs and Philadelphia Eagles heading to this year's game in New Orleans on Feb.