Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries, shed light on the evolving role of CMOs and the enduring ...

Pidilite’s shift beyond its core business is reshaping its growth trajectory, even as demand headwinds and market volatility ...

Bharat Puri highlights Pidilite's success through category creation, focusing on unserved consumer needs. Sudhanshu Vats plans to accelerate innovation and digital transformation while maintaining the ...

Fevicol Success Story ... entered into a 50/50 partnership with the German company Hoechst to market their products in India. In 1954, he visited Germany at Hoechst’s invitation, but after ...

Products, such as Adhesives ... Also the plant at Mahad received an ISO 9002 certification in the same year. Fevicol, the premier brand of the company ranked among the Top 15 Indian brands ...

Fevicol plans to launch 2-3 new products every year to strengthen its leadership. A key focus area for Pidilite is premiumization, innovation, and reinforcing its brand leadership. The company ...