"Avrey Ovard shares fun beauty, fashion, and lifestyle vibes—visit Good Vibes Only for more stylish tips and inspo!" ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

These are the five New York City style trends a shopping editor is seeing everywhere for winter 2025. Shop relaxed denim, ...

Prettifying for your wedding can cost a pretty penny — and it can also cost a bride her natural glow. So, to spare herself the expense, Megan Diem Easton took the big-day makeup matters into ...

It’s one of our favorite It Girl’s birthday. What better way to celebrate Lori Harvey than by looking at her head-turning ...

For her day out in Kerala, Janhvi Kapoor decided to keep her appearance simple with an elegant white saree.

For many consumers, food is an important luxury. From functional feasting to ‘hot girl pickles’, here are the food trends ...

Nicola wore the bright blue patch aka 'Hydro-stars' below her nose, seemingly to cover a surface breakout. The star-shaped ...

TikTok's latest viral beauty tutorial is less based on technique as it political satire. See how users are poking fun at conservative politics through makeup.

As someone who famously wore a Balenciaga dressing gown to the Cannes Film Festival, it’s no surprise that Huppert also ...

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