For a long time, chewing gum has had a fairly bad image in terms of tooth damage, which explains why brand identities favoured the more clinical, ‘dental hygiene’ aesthetic. With Extra, alongside ...

There's no strict definition of synthetic gum base. Chewing gum brand, Wrigley Extra partners with dental professionals around the world to promote the use of sugar-free chewing gum to improve ...

"Everybody likes something extra, for nothing ... lasted a very short time. As chewing gum became more popular, manufacturers began to experiment with new flavours and non-solid ingredients.

The Christmas adverts haven't even started and there's one that has us bawling - a chewing gum commercial. The new two-minute video by Extra has clocked up over three million views since last ...