how do we gather more data, action it and enrich it? Without that foundation you will be casting wide nets," he pointed out. An example of the growing relations between technology and marketing is ...

Marketing Dive analyzes key details of the big game each year. For more coverage, view our analysis of the best and worst Super Bowl ads, or check out every commercial that ran during the game with ...

But it's not just about volume ... advertising. So, let's gear up to tackle this exciting intersection! As we venture further into advertising, combining creativity and data is a cornerstone of ...

Coca-Cola posted better-than-expected revenue in the fourth quarter as its sales volumes rose in the U.S., China and elsewhere. Revenue for the Atlanta beverage giant rose 6% to $11.5 billion.

All told ticket sales on StubHub are up +19% compared to last year’s game between the Chiefs and San Fransico 49ers. While the volume of ticket sales is up, the sale price on StubHub is down ...