Achieve a natural look by applying mascara to the base of your lashes and gently wiggling the wand upwards. This technique helps to coat each lash without clumping, giving the illusion of more lashes.

Embracing the beauty that comes with age is a wonderful journey. However, certain makeup habits can inadvertently make women ...

You after using this viral $7 "universal" lip shade and realizing you might have to toss all your others to the curb. View ...

These five tips from board-certified dermatologists tell you which type of sunscreen to use, how to apply it correctly, and when to reapply: Choose a sunscreen that has an SPF of 30 or higher ... It ...

This tinted moisturizers has earned its permanent place in countless beauty editors’ makeup bags (mine included!) and dermatologists’ daily recommendations. EltaMD’s UV Clear Tinted SPF 46 ...

La Roche-Posay Toleriane Double Repair Face Moisturizer SPF 30 is one he often recommends to patients with melanated skin. "Sunscreen is essential for Black and Brown skin to protect against skin ...

The hero ingredients? Panthenol and glycerin, two common workhorse moisturizers. In a 2010 interview with Elle, the 43-year-old shared that she doesn’t hesitate to slather it on. She told the ...

JLo Beauty That Big Screen SPF 30 Moisturizer Amazon J.Lo, 55, spilled her beauty secrets to Vogue and said she’s all about simplicity when it comes to skincare.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

“As a bonus, it contains SPF 50, helping to protect the ... Pollara recommends this under-$15 pick from E.L.F. cosmetics. “Elf’s Halo Glow is great for all skin types and leaves a bright ...

Will Ferrell dressing up as Buddy the Elf at a hockey game? Sounds like this was just another day in the life for his wife, Viveca Paulin. Ferrell, 57, says his wife had a nonchalant reaction when ...