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Understand how learnings from your customer service team can connect to paid media strategies and why you should highlight customer benefits in your ads.

HubSpot reported strong quarterly earnings, outpacing both management's guidance and analyst estimates. It was driven by impressive revenue growth and enhanced platform capabilities.

Jayanta Chaudhuri, a marketing expert, revealed that he had contacted the bank to request a change of his current ...

In 2025, business growth seeks ways to develop its customer relationship management and the processes involved in it.

Rieva Lesonsky interviews industry experts to learn how AI is transforming small businesses and their predictions for AI's ...

Looking at the roles of the CMO and CIO, Sebastian noted some differences: Marketing leaders are good at painting a vision and a strategy because they're very customer-focused and they're looking ...

To drive sustainable growth, brands must shift from isolated transactions to lasting customer relationships. This requires a ...

Sprout Social Influencer Marketing revolutionizes how brands discover, activate and scale influencer partnerships CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Today, Sprout Social (Nasdaq: SPT), ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market. The rise ...

Loyalty is more than a price tag, as evidenced by our local not deterring us with inflated $7 happy hour schooners.