It is well known that culture influences consumer behavior, but the impact of culture on pricing is less studied. One way ...

DEI isn't a one-size-fits-all concept. Diversity, equity, and inclusion must be adapted to local contexts for real impact.

The agency’s new methodology, Cultural EQ, will ‘gauge a brand’s influence and effectiveness within culture,’ according to Joanna Hawkes, EVP and head of strategy.

It is well known that culture influences consumer behavior, but the impact of culture on pricing is less studied. One way culture might reflect in ...

Have you ever noticed how the final digits of a price tag in a store usually follow a similar pattern? Scientists investigated this phenomenon and found that part of it might be down to the culture ...