Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

Pop quiz: is that result worth the effort you put into it? There's no way of knowing, yet. You need content marketing metrics: customer acquisition costs, marketing spend, lifetime value, and more; ...

Gathering content metrics is key to ensuring superior performance during each step. ‘’Content metrics is the collection of content data for both the industry as a benchmark and the individual ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...

In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

Content metrics is the collection of data related to an industry or a company’s content. It informs companies how its content is received and how to optimise performance for a more significant ...

Key Google Analytics metrics like organic conversion rate and ... While analytics has been part of the marketing landscape for over a decade, the shift to Google Analytics 4's (GA4) event-based ...

The content, therefore, makes little to no impression ... to optimize digital marketing campaigns and turn ads into sales. If your positive marketing metrics aren't translating into revenue, you're ...

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain actionable insights that guide your future efforts.

Nearly half of B2B marketers in India justify marketing spend to C-suite monthly, while the majority see value metrics as ...