Move beyond scattered experiments and build an adaptive, AI-ready marketing organization. The post How to unlock the true ...

In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

Nearly half of B2B marketers in India justify marketing spend to C-suite monthly, while the majority see value metrics as ...

Over 9 in 10 B2B marketers agree that they are seeing improved ROI when using AI to build and optimise campaigns ...

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

LinkedIn’s new ‘B2B ROI Impact’ research highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue.

Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...

At the ET Media and Entertainment Summit 2025, Vikram Sakhuja and Shashi Sinha discussed the need for unified measurement ...

With SEBI cracking down on external endorsers, the wealth advisory services company is turning its CXOs and employees into brand ambassadors—building credibility from within.

The Public Company Accounting Oversight Board has withdrawn the two standards it approved on firm and engagement metrics and firm reporting.

In today’s fast-changing digital marketing world, can businesses ignore the power of social media in 2025? As people’s online habits change, having a strong online presence is key to success. Smart ...

That’s according to new research from creative effectiveness platform DAIVID, which found the spot, which features NFL players mentoring children, generated the most intense positive emotions of any ...